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Shaping the right image of the employer requires the selection of the right model of personnel policy ( sieve model , human capital model or a mixed model). The first of them glorifies rivalry and competition between employees, which does not necessarily contribute to building a positive atmosphere, but significantly increases work efficiency. The second, in turn, makes the organization want to offer its employees appropriate conditions for development, which is conducive to the formation of coherent informal groups and building a positive organizational climate.

At the same time generates higher expenses. Internal employer branding Employer branding - internal and external - is easiest to understand on specific examples. Internal employer branding examples of activities An example of employer branding (internal and external), which photo editor was part of the rebranding, is the metamorphosis of the BP brand. Formerly it was a British Petroleum company. In a world focused more and more on renewable energy sources, the very name discouraged both the brand and the fact of taking a job in it.



The company changed its logo and shortened its name. Then, it directed a campaign to employees and customers, in which it avoided associations with gasoline production and declared that it also had other initiatives. After the end of the campaign addressed to employees, an opinion survey was conducted among them. It turned out that 76 percent. people were positive about the new incarnation of the company, 80 percent. supported the new values, and 90 percent thought the company was headed in the right direction.