Optimizing URLs as part of effective SEO optimization

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The URL of your site’s link directly affects its visibility for search engines, as well as the first impression of your site and the convenience of working with it. In this article, we will explain to you why the links need to be simplified and shortened, and also tell you how to do it.
Search engines against long links

For example, we will use Google, but other search engines are a priority short and easy to read.

Many SEO professionals completely shopify website design  forget that site links need to be shortened so that they are not filled with unnecessary information and parameters. This not only spoils the type of resource, but also causes other consequences. Google and other search engines are becoming more difficult to find a specific page, leading to a deterioration in site metrics.

However, let’s not see that link length is not the most important factor when it comes to SEO optimization. Rather, their structure and complexity are more important. Below is a list of the properties of links that directly affect the visibility of your page in the search engine:

    Complexity of reading
    Dynamics (in case your server uses any scripts)
    Availability of repeated words
    Availability of service symbols
    Number of subsections

It also works in the opposite direction. Using too simple and/or short links will also hurt your site’s visibility in the search engine. A link like “ sitename.ru/page1.html » is a good example.



Your website must have a structure and subsections in links, but everything must be done in moderation.

Why you need to optimize links

Ask yourself, what links do you like more: long or short? What length of link would you like to see the site you are interested in? Most likely, the answer will be “short and unwise”, because it is easier to remember. It is possible that having your site long and complex links can lead to the loss of potential customers or visitors due to:

    Breaking the references. In the process of copying and inserting a complex and long link, the user can involuntarily break it, that is, copy it not completely or not on purpose, clicking on Backspace, remove a couple of characters, which will lead to its “breaking” – it will stop working. One broken link can mean the loss of one or two, and sometimes hundreds of potential visitors.
    Poor impression. Links containing unfamiliar to your CCA words look like ordinary spam. Users are unlikely to risk sharing such links.
    Poor user experience. In the event that your site does not have a clear structure, users may be lost, because they are often oriented with the help of a URL. This situation occurs especially often when there are no clues on the site on the web pages.