Google Venice also made using Google

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This changed in February 2012, with the new Google Venice update. This allows your search results to show some local listings based on your IP address or even your physical location. This allows you to be able to look for the closest businesses and establishments near your current location, which comes in handy when you are traveling or planning a place for a meeting or an event. This has helped local SEO in a big way, as local businesses are now able to gain more traffic and visibility, which helps them compete with larger and more established businesses.

My Business much more important, as local businesses are able to track their local SEO and SEM through this effective free tool. Small local brands and businesses have largely benefited from this update as they can rank for short-tailed keywords. At the same time, small CY Lists businesses with local intent can compete with bigger brands using keywords with high search volumes. Penguin Google loves to reward high-quality sites and penalize “black-hat webspam” sites at the same time. When Google rolled out Penguin in April 2012, its goal was to downrank websites that do keyword stuffing and buy spammy links.




This update amplified Panda’s effort to take down low-quality sites. When Panda was launched, some websites that have low-quality content were penalized. However, not a lot of spammy sites were penalized or taken down still. In a desperate attempt to manipulate search results, some webmasters and SEO specialists implemented “black-hat” spamming techniques to downrank their competitors in the form of link-building. An unethical form of “black-hat” technique that broke the surface in time for the Penguin to roll out was negative SEO. In essence, negative SEO lowers the search ranking of a competitor’s site by sabotaging it.