You will then receive many interesting

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Apart from remarketing campaigns, you can also set up very useful display campaigns in B2B with a wide variety of objectives , for example a display campaign aimed at placements (=selection of websites from the Google display network). Examples from the B2B sector: Blogs/forums where the target group exchanges information and information. You can search for suitable placements directly in the Google Ads interface. To do this, create a new campaign targeting the display network.


You can search for placements by going to “Edit placement” and entering a keyword. Google will then Special Data suggest – more or less suitable – websites from the Google Display Network that you can book as placements. Screenshot from the Google Ads interface for selecting placements for display campaigns Screenshot: Here you select placements in Google Display campaigns A display campaign targeting keywords/topics is much broader than placement targeting, but also brings in significantly more traffic. Google then displays the banners on websites whose topic areas match the posted keywords/topics. There are also some topic orientations that can be interesting for display campaigns in B2B.




Tip : Enter “industry” in the search window when selecting topics. Topic suggestions and an overview of the areas for which topic targeting is suitable: Screenshot from the Google Ads interface for selecting topics for topic targeting Screenshot: Here you select topics for Google Display campaigns Shopping : Google Shopping was originally developed for private users and there are a few special features when used in the B2B sector : So far there is only the option of specifying gross prices including VAT, which then also correspond to the price on the target page must.