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For example, if you're considering footer links to encourage an internal linking strategy, you might want to reconsider. Links in footers and headers do not carry much weight. Internal links within body content will help Google navigate your website better. 44. Maintain a healthy link profile It's one of the ways search engines associate the quality and authority of your website and brand as a whole. 45. Focus on link quality (not quantity) Just as the quality of content is important, not the quantity, this also applies to link building . Link building is all about targets and strategies. Ultimately, this leads to authority. 46. Try manual reach for link building and PR. It is possible to acquire natural links. But is there anything else that can be done? With active link building, you can better control the quality of your links. 47. Set nofollow on outgoing links Initially, nofollow was created to identify paid links.
Today it is used for external links to low-quality sites. 48. Always set nofollow on links in forums and comments The same goes for sponsored content, advertising, press releases, etc. 49. Add Belgium Phone Number Data internal links in logical situations When setting up internal links, there is no need to set up links with target keywords. It is sufficient that the content surrounding the link is related to the target keyword. 50. Don’t guest post to get links. Guest posting isn't directly related to link building , but it's a great way to create content. Content optimization advice 51. Write about topics (not keywords) Consider topics , not just keywords . This is to match the content to the audience's intent. 52. Delete (or rewrite) thin content Content content not only serves no purpose, but also reduces the quality of your website. Long-form content has a proven track record of showing up higher in search results (of course, long-form content doesn't always guarantee success). 53.
Organize duplicate content By sorting out duplicate content, you can remove content that has no value. If your content has appeared on other websites, contact the webmaster and ask them to remove it. Or add the link to your disavow file. 54. Check past content Older content can still bring in traffic. In these cases, create new, similar content to make it newer, fresher, and more relevant. 55.Create FAQ page This is beneficial both for readers and for search result rankings (especially for voice searches). Spend some time creating a FAQ page. Try rewriting your site to take into account searched keywords to increase your exposure for long-tail keywords. 56. Check content syndication If you're benefiting from syndicated content, check to see if other websites have rel=canonical pointing to your website.
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