Short, simple phrases perform best

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For context: In 2021, an estimated 90.7 million smart speakers were in use in the United States. Voice technology still has some barriers to adoption, including accuracy, recognition issues, and language coverage. But smart speakers grow smarter every year. In 2021, the U.S. version of Amazon Alexa had 80,111 skills, up by nearly 10,000 skills from 2020. Source: Voicebot.ai As voice assistants’ abilities improve, “users are becoming more comfortable asking their phones questions and getting answers that way,” SEO marketer Daniel Bliss said.

As a result, “[voice search] could totally change the way we look at keywords.” SEOs have already latestdatabase.com established best practices for voice search. A 2018 Backlinko study of 10,000 Google Home search results found that. The average voice result was just 29 words long and written at a 9th-grade reading level. (Not that your SEO blog content should be 29 words long, but make sure to include a short and sweet answer to frequently asked questions in SEO content.



Featured snippets are favored. Around 41% of voice search answers were also featured snippets. What works for desktop works for voice search. Most (75%) voice search results were in the top three results for their query. The desktop-voice-search parallel means SEO isn’t in for a sea change, but still — pull quotes and other quick insets could be more important than ever in 2023. AI copywriting will lead to “peak content” If AI copywriting takes off in 2022, we may “reach ‘peak content,’” Karadsheh predicted.