Creating human-centered content

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This way, you'll end up creating top-of-the-pyramid content on topics that you know your audience responds to. Join the viral trends In content marketing, we all want to be viral. But it is not easy. Instead of trying to predict and create the next viral trend, jump on an existing one . Pay attention to the viral topics your audience is talking about and create content around them.


4. Content marketing for people, not search engines It's tempting Phone Number List   to jump into creating content under search engine optimization (SEO) best practices to compete for the attention of Google's crawlers. But be careful! Even if you create content and rank first for your target keyword, a title that is not understandable to a human being will not be clicked. means knowing your audience .




Discover what problems they are having, what they want to learn about or what type of content they enjoy the most. To do this, it is important that you have your buyer persona and the content analysis that you did in point 2 at hand to know what content works best for them. Applying this law of content marketing will help you build a relationship of trust between your company and the audience .