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We send out our first follow up email, and then the next step would be to define the if then branches. These are the potential actions you will take depending on if the contact takes the action you want YES branch or does not take the action you want NO branch . In this HubSpot workflow example, we want them to click on a More Info CTA within the email. In this workflow, we have defined that if the person does click on the More Info CTA YES branch , this signifies their interest in our product service and is a sales related action; thus, our next follow up would be to send an email to talk to a sales agent. For the NO branch, meaning that the person has not clicked on the CTA , we will send a second follow up email to them after a few days. The norm for the number of follow up emails is around three to five; if too many of your emails go unnoticed by leads, this means they are disengaged with your content and may not be really interested in buying your products or services.

Step Enrollment Trigger & Delay nurturing . Step Send Email & Delay nurturing . Step If then photo editing servies branches and actions if, then . ramos . Another cool feature of HubSpot workflows is goals, which is the end goal you want your contact to achieve. It's a good way of measuring the success of the WF. Learn more about workflow goals. We also have to keep in mind the various settings we apply to workflows, the performance of the workflow where we can view statistics , and the history where we can see the path of each contact and any problems that have occurred along the way . The fact is, there are endless workflow designs that can be put into your Inbound Marketing strategy. If you're ready to optimize your business processes with workflows, contact mbudo today.



Download Guide Mary Swick Mary Swick Mary is a professional copywriter with over years of experience in Marketing and Advertising. As an American expat in Madrid, she enjoys the relaxed Spanish culture, hiking, and the latest shows from Netflix and HBO. Mary also loves cats and music she's the office DJ! Marketing Strategy for Startups strategies to drive startup success Arrow scroll Look for... Alexandra Martin Strategy guide to marketing strategy for startups Startups that are just starting out with business activities like Marketing have one main challenge to launch and scale their business in the most efficient way possible. To achieve this defining the marketing strategies that your business will use is a fundamental step.