Oftentimes agencies use the wrong link building methods which creates even more problems. Therefore make sure that the company uses all legal forms of link building. Here is a list of good and bad link building strategies Right Link Building Strategies Skyscraper technology This is a simple technique. First choose a topic related to your services and search for it on Google. Then go to the top search results and create content that is better than those sites. Also aim for high performing and reputable links that are better than the top search results. Also if youve mentioned people or sites in the article contact them and ask them to do the same. if they want to link your site to their content. Helping a reporter Help the Reporter or HARO is a popular link building method. You need to contact journalists about a specific topic and give them some information or notice for their articles. For example check out this Forbes article Energy billionaire Sarath Ratanavadis fortune soars as his telecom bets pay off.
Help A Reporter OutImage source Forbes To substantiate this information the journalist quoted the head of FSS International Investment Advisory Securities research in the phot editor article. Also if you have any interesting material on industry news contact journalists and share it with them. Helping with posts can earn you a respectable backlink. Broken links This is a popular link building method where you find broken links on other sites and offer to replace them with your own link. Its a bit time consuming but a very legit way to build links. Creating guides or reports You can create the definitive guide to a specific topic or research reports on your website. This way people can add your guide with a backlink to their articles without any effort on your part. For example HubSpot publishes several reports studies and ebooks on its website. This strategy helps build brand authority and generate backlinks in one go.
Broken LinksImage source HubSpot Content syndication Content syndication is an economical way to generate links. Using this method your old content can be reused on thirdparty sites like Medium LinkedIn etc You can simply share a snippet of your article or convert your written content into other formats like infographics videos etc. Then you can provide a link to your article to direct viewers to your website. For example Branticles published a guide to email marketing. It was later syndicated on several sites including Site Pro News Agility PR and others. Content syndicationImage source contentmarketinginstitute.com Wrong link building strategies Never Buy Links Its not the year anymore. Today you cant just buy random backlinks and place them on your website. Buying a link does not guarantee that the link is relevant or useful to your site. A large block of irrelevant links will not rank your site higher on Google. Avoiding automatic link generation This spamming technique will generate a limited number of responses. Everyone today knows how link building works.
發表於 2023-12-30 14:19:05
