Another example of this technique is the use of discounts
It is generally a technique used in online media, for example, when a user is visiting your company's website and, taking advantage of their interest in some articles, different complementary products are promoted to them that could be useful for them. Here are two cases so that you understand it more easily: ADVERTISEMENT Cross marketing example #1 Imagine that within your ecommerce the customer is buying a laptop but, before completing the purchase, peripherals such as external monitors or perhaps a stand for the computer are suggested. What is the purpose of this strategy? Well, obviously maximize the company's profits but also offer value to customers, giving them a sample of what the company can do for them to improve their experience in using the product .Cross marketing exampleAnother example of this technique is the use of discounts to help Telegram Number Data in the purchasing decision. Let's say that a user through your Instagram profile decides to take a test with your brand to learn more about their body fat index. To do this, you click on an ad in your account and go directly to a landing page where you fill out your details and take an interactive test to learn more about your physical condition. Once done, they receive the results by email and within the message there is a link that takes them to your e-commerce where you show them product recommendations for weight and body fat control, but they leave without completing the purchase.
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Well, your brand gives them some space and after three days you send them an email with an exclusive offer of 25% on their first purchase for the products they left in the cart without finishing the process. Then you will have developed an effective cross marketing strategy and very possibly your potential customer has decided to end their consumption! Still confused? Don't worry! We already explained it better. How does cross marketing work? Many could say that cross marketing and multichannel marketing could be the same, however, the functioning of the former clearly distances it.
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